Ontology The business, made legible.

02 · The operational model of the business

A living operational model of the entities, relationships, permissions, policies, and current state that give every action meaning.

Every node is a living model of the business.

It defines the fields that matter, holds every record, and stays current as automations observe change across the organization.

Business objectSelected from the map

Campaign

The shared definition for work that coordinates channels, budgets, audiences, and offers.

Fields4

Records128

Updates today14

Campaign nameCampaign API

TextNortheast launch

BudgetFinance sync

Number$525,000

StatusLaunch workflow

StateLive

OwnerDirectory

RelationshipMaya Chen

128 live records

The definition becomes real work.

Loyalty returnHoliday demand

Northeast launchLive

Record 01 / 128Updated now

Budget$525k

RegionNortheast

OwnerMaya Chen

14 changes today

Change arrives with a source.

Campaign APIObserved 12 seconds ago

BudgetNormalized to a number field

$525,000

Accepted with provenance

Relationships turn records into context.

Every audience, goal, asset, owner, and constraint stays connected to the work it shapes.

CampaignObject

Targets

Audience

Advances

Goal

Activates

Asset

Continue through the system

One operating context. Three ways to move work forward.

01 · InboxWhere people and agents reason together.03 · AutomationsFrom live signal to governed action.

Closed beta

Bring one real workflow.

Beyond the task

Context → authority → action

A merchandising leader working at a table in a bright office

One live workflow

Tasks are easy to delegate. Meaningful work requires shared context.

Together, we’ll model the entities, playbook, and approvals behind it.